Name changed to Southern Christian Leadership Conference at third meeting; King announces "Crusade for Citizenship"
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August 8, 1957
The third meeting of the Southern Leaders Conference is held at Holt Street Baptist Church in Montgomery. The organization’s name is changed to the Southern Christian Leadership Conference (SCLC), and King announces the launching of a “Crusade for Citizenship,” a massive voter registration drive in the South. A mass meeting at Holt Street ends the two-day session.